Privacy policy

Last Updated: September 24, 2025

DIY Parts (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we share it, and your rights regarding your personal data when you use our website, services, and related offerings (the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect various categories of personal data to provide, improve, and secure our Services:

1.1 Contact & Account Information

  • Name, email address, phone number
  • Billing and shipping addresses
  • Account details such as usernames, passwords, account preferences, and settings

1.2 Payment Information

  • Credit card details, billing information, and payment records
  • Data needed to process transactions securely (collected by third-party payment providers such as Shopify and payment processors; we do not store full card numbers on our servers)

1.3 Device & Technical Information

  • IP address, browser type, operating system, device type, hardware model, operating system version
  • Device identifiers (e.g., MAC address, serial number, unique IDs)
  • Mobile network information

1.4 Usage Information

  • Website and Services interactions, including pages visited, time spent, features used, search queries
  • Log data for troubleshooting and security purposes

1.5 Customer Support & Communication Data

  • Records of emails, chat logs, phone calls, or support tickets
  • Feedback, reviews, and survey responses

1.6 Cookies & Tracking Data

  • Cookies and similar technologies that track browsing activity, preferences, and interactions
  • Analytics data (e.g., through Google Analytics) such as IP address, device type, and browsing behavior
  • Advertising-related identifiers for personalization and targeted ads

1.7 Additional Data Categories (if applicable to your use of Services)

  • Demographic Information voluntarily provided (e.g., age, gender, preferences)
  • Biometric Data: Fingerprints or facial recognition for authentication (if applicable to products or integrations)
  • Voice/Video Data: From voice-enabled or video-integrated features (if applicable)

2. How We Use Your Information

  • We use collected data to deliver, personalize, and improve our Services:
  • Service Delivery & Transactions: Process orders, payments, and fulfill shipments
  • Customer Support: Respond to inquiries, provide troubleshooting, and enhance user experience
  • Product & Service Improvement: Analyze feedback and usage to improve features, security, and functionality
  • Personalization: Tailor content, recommendations, and marketing based on your preferences
  • Security & Fraud Prevention: Detect, prevent, and respond to unauthorized access, misuse, or fraud
  • Legal Compliance: Fulfill legal obligations, respond to law enforcement, and protect rights
  • Marketing & Communications: Send newsletters, promotional offers, surveys, and product updates (where legally permitted or with consent)

3. Data Sharing and Disclosure

We may share your information with trusted parties under strict safeguards:

  • Service Providers: Shopify, payment processors, shipping carriers, analytics providers, IT support
  • Business Partners: For promotions or joint services, only with your consent
  • Marketing & Analytics Partners: To deliver relevant ads, surveys, and performance analytics
  • Legal Authorities: To comply with subpoenas, court orders, or regulatory requirements
  • Corporate Transactions: In the event of a merger, acquisition, or sale, data may be transferred
  • With Your Consent: For third-party features or integrations you choose to activate

We do not sell your personal data for monetary value. Certain disclosures (e.g., online tracking) may be considered “sharing” under California law; you may opt out (see Your Rights).

4. Data Retention

We retain personal data only as long as necessary for business, legal, or security purposes:

  • Active Accounts: Data is retained while your account is active or while Services are provided
  • Legal/Regulatory Purposes: Certain information may be retained to comply with tax, accounting, or security obligations
  • Deletion & Anonymization: Once no longer needed, data will be securely deleted, anonymized, or de-identified

5. Data Security

We use technical, administrative, and organizational measures to protect your data:

  • Encryption: Sensitive data is encrypted at rest and in transit (e.g., HTTPS, SSL)
  • Access Controls: Restricted access to authorized personnel using authentication safeguards
  • Secure Servers: Hosting providers with firewalls, intrusion detection, and continuous monitoring
  • Incident Response: Breach notification and mitigation procedures in line with applicable law
  • Third-Party Security Providers: Vendors contractually required to maintain security standards

No system is completely infallible, but we regularly update our security practices.

6. Data Transfers and Storage (U.S. Only)

DIY Parts operates exclusively in the United States. All personal data we collect is processed and stored within the U.S. We do not transfer customer data outside of the United States.

Our service providers (such as Shopify, payment processors, and shipping carriers) may also store or process data within the U.S. We do not engage in international data transfers of customer information.

7. Cookies & Tracking Technologies

We use cookies and tracking tools to:

  • Improve website performance and user experience
  • Analyze usage through tools such as Google Analytics
  • Personalize content and ads

Your Choices:

  • Browser Settings: You can block or delete cookies, though some features may not function.
  • Opt-Outs: You may opt out of Google Analytics tracking via Google’s opt-out browser add-on.
  • California Users: We provide consent/opt-out tools in compliance with GDPR & CCPA/CPRA. You can find that here.

8. Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal data from children.
If we become aware of such collection, we will delete the data promptly.

9. Your Privacy Rights

Depending on your location, you may have the following rights:

9.1 General (All Users)

  • Access, correction, and deletion of your data
  • Restrict processing or withdraw consent
  • File a complaint with a data protection authority

9.2 California Residents (CCPA/CPRA)

  • Right to know categories of personal data collected in the past 12 months
  • Right to delete personal data (with certain exceptions)
  • Right to opt out of sale/sharing of personal data
  • Right to limit use of sensitive data
  • Right to non-discrimination for exercising privacy rights

9.3 EU/UK/Swiss Residents (GDPR/UK GDPR)

  • Right of access, rectification, and erasure
  • Right to data portability
  • Right to restrict or object to processing
  • Right not to be subject to automated decision-making or profiling

9.4 Other Regions

Canada (PIPEDA), Australia (APPs), Brazil (LGPD), and other jurisdictions provide additional rights such as correction, deletion, or opting out of certain uses.

To exercise your rights, contact us at [Insert Contact Email/Link]. We may request identity verification before processing requests.

10. Third-Party Links and Advertisers

Our Services may link to external sites or display third-party advertisements.
We are not responsible for the privacy practices of these third parties. Please review their privacy policies separately.

11. Updates to This Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised “Last Updated” date. If material changes are made, we will notify you where legally required.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

support@diyparts.com

DIY Parts, Inc
PO Box 1716
Asheboro, NC 27204 USA
(844) 900-1707